By Charles Wankel (eds.)
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Extra resources for Alleviating Poverty through Business Strategy
Singapore Management University A legal person is a social entrepreneur from t1 to t2 just in case that person attempts from t1 to t2, to make profits for society or a segment of it by innovation in the face of risk, in a way that involves that society or segment of it. 5 Light C. Paul (2006). 2 Continued Author, Reference Social Entrepreneur Definition Stanford Social Innovation Review organizations that seeks sustainable, large-scale change through pattern-breaking ideas in what or how governments, nonprofits, and businesses do to address significant social problems.
HLL’s case also reveals the close linkage between the public health interest in increased hygienic education, job opportunities, and the business interests of distribution, branding, and product education. One aim of Ogilvy Outreach was to ensure that when consumers purchased and used HLL’s product, they were reminded of its popular value. In order to create brand loyalty and a sense of “missing out on something good,” HLL marketing representatives used ultraviolet light sensors to scan villagers’ hands, revealing the invisible germs present on unwashed hands that appeared to be clean.
3 Seelos, Christian Seelos, Mair, Johanna (2004). Social Entrepreneurship: The Contribution of Individual Entrepreneurs to Sustainable Development. Anselmo Rubiralta Center for globalization and strategy center for business in society Social entrepreneurs endeavor to create social value through innovative entrepreneurial business models. Social entrepreneurs must create novel business models and organizational structures, and unique strategies for brokering between very limited, disparate and often dynamic resources to create social value.
Alleviating Poverty through Business Strategy by Charles Wankel (eds.)