A Mind of its Own: How Your Brain Distorts and Deceives by Cordelia Fine PDF

By Cordelia Fine

ISBN-10: 0393062139

ISBN-13: 9780393062137

A delightfully unsparing investigate what your mind is doing in the back of your back.

In fresh years, we've heard much concerning the remarkable workings of our hundred-billion-celled mind: its striking capacities to manage all sensation, conception, pondering, and feeling; the facility to form all adventure and outline our identification. certainly, the brain's energy is being proven each day in new reviews and examine. yet there's a mind we don't usually listen approximately, a mind we would no longer are looking to listen about…the "prima donna within."

Exposing the mind's deceptions and exploring how the brain defends and glorifies the ego, Dr. Cordelia positive illustrates the brain's tendency to self-delusion. no matter if it's hindsight bias, wishful considering, unrealistic optimism, or ethical excuse-making, each one folks has a slew of inborn mind-bugs and traditional prejudices that hinder us from seeing the reality concerning the international and ourselves. With interesting reports to aid her arguments, Dr. positive takes us on an insightful, rip-roaringly humorous travel during the mind you by no means knew you had.

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Extra info for A Mind of its Own: How Your Brain Distorts and Deceives

Example text

Lee and I would look at each other and say, “These guys are full of it. ” After looking long and hard at each of the firms, we settled on Goldman Sachs. Why? We especially liked their recommendation of not going public. Instead, they suggested that we first consider a private offering with a small group of investors. We could then wait until the company grew a little more and we had more experience in dealing with the challenges presented to a public company. Then we could go public, if we wanted.

When I started the business, it was tough to get up early every morning. But I was the guy with the key, so if I overslept there would be twenty or thirty employees hanging around outside the door by the time I arrived, waiting for me to let them in. When I started the company, I rarely got the door open before nine-thirty. Then it was nine o’clock. M. And then I gave someone else the key. Another time, I was in my office, busily trying to solve a complicated system problem, when an employee walked in, complaining that he had just lost a quarter in the Coke machine.

There, I saw the first 5 megabyte disk drive. ) I remember going up to the booth of a company called Seagate and asking how much one would cost. I think they cost a few thousand dollars. * I was learning about the computer business. Eventually I saved up enough money to buy a hard disk drive. I used it to set up a bulletin board system on which I exchanged messages with others interested in computers. And as I compared notes about PCs with other people, I found that there were real anomalies in the sales and markups of these machines.

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A Mind of its Own: How Your Brain Distorts and Deceives by Cordelia Fine

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